Global AI coverage is optimistic, but audiences more cautious
CARMA’s study highlights the gap between how artificial intelligence is being sold to the public and how the public actually feels about it. If communicators, business leaders, and policymakers build AI narratives around CEO optimism while underserving audience concerns about cybercrime, deepfakes, and misuse, they risk eroding the public trust that AI deployment depends on.
How Chipotle Turned Protein Into a PR Strategy
The protein craze is not exactly new; it has been building for some time. According to CARMA’s social media data, this time last year saw protein featured in 126,600 health-related social media posts in a single month, and that volume has remained consistent ever since. Protein’s popularity is tightly linked to gym culture, with most online conversation centered on ways to increase intake and support muscle growth.
Dubai is proven in war – now it must prepare for peace
CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features. The world is not seeing Dubai function, and so assumes it cannot. The lesson from the data is clear – in an anxious world, perception moves faster than reality.
BYD cars grow in popularity as Singapore consumers shed perception of ‘made-in-China’ as second-best
Chinese electric vehicle (EV) maker BYD has overtaken Toyota as the top-selling car in Singapore — and it’s due to a combination of attractive pricing and increasingly positive brand sentiments towards Chinese technology, said drivers and analysts alike. Read more!