Why CFOs and CEOs see PR as a cost center–and how to change that perception
Companies should invest in PR analytics tools such as those offered by CARMA. to track and measure PR outcomes. For example, measuring media reach, website traffic and social sentiment can help translate PR efforts into actionable data.
CARMA wins record-breaking 21 AMEC Awards
We are proud to announce that CARMA has won a record-breaking 21 awards at AMEC’s Global Measurement Effectiveness Awards 2024! This amazing achievement shows just how dedicated we are to bringing real value to our clients all over the world.
Emirates enjoys solid Reputation Scores across several markets
Emirates Airline recorded the highest overall reputation score among eight global airlines tracked in the UAE in a new report published by CARMA.
Mazen Nahawi Recognised as One of Arabian Business’s 100 Most Inspiring Leaders 2024
The Arabian Business Inspiring Leaders List isn’t just a roll call of success stories; it’s a testament to resilience, foresight, and the sheer will to transform both companies and communities.
Past Winners of the Most Innovative Companies list share what it takes to build an Innovative Company
Some past MIC winners share their insights on what it takes to truly be an innovative company. Mazen Nahawi, Group CEO, CARMA, shared his perspective on investing in R&D and exploring new technologies.
Beyond #InspireInclusion: Building a brighter future for women in tech
In the wake of International Women’s Day, the global conversation around gender equality continues to gain momentum. This year’s theme of ‘Inspire Inclusion’ calls for a world where all women and girls have equal opportunities to thrive.
What’s getting in the way of Hong Kong’s reputation as a global financial hub?
Hong Kong is a leading global financial hub, however in 2023, amidst geopolitical tensions, regulatory changes, and evolving media narratives, Hong Kong’s reputation has undergone significant scrutiny.
HK waste-charging trial run draws mixed reactions from netizens
The upcoming trial run of the waste-charging scheme has sparked concerns among Hong Kong lawmakers and netizens, who are concerned about whether businesses and residents are prepared for the change.
CARMA wins Measurement and Evaluation Award with Nissan Motor Corporation
CARMA emerges victorious for the fourth year in a row, winning the Measurement and Evaluation Award at the PRCA APAC Awards. The leading media intelligence and insights company was recognised for their work in partnership with automotive client Nissan Motor Corporation.
3 lessons brands can learn from Sentosa’s Sky Lantern fiasco
Sentosa recently found itself in hot water after a sky lantern festival held at Sentosa’s Palawan Green left patrons angry when they could not release lanterns due to the organiser’s inability to obtain the necessary licenses.
Startup storytellers receive more funding
A new report shows that businesses whose leaders have a strong personal and social media brand receive more investor funding.
Coupe du monde. Ce que le Maroc a gagné
Au-delà du football, le Maroc a beaucoup gagné de sa participation à la Coupe du Monde 2022. Un cabinet spécialisé en intelligence médiatique vient de produire un rapport dans ce sens. Focus.
Filipe Barata Pereira Lidera CARMA CPLP
Filipe Barata Pereira assumiu funções de diretor-geral para os mercados de língua portuguesa da CARMA.
CARMA on women in tech industry: ‘Having women in leadership positions results in a higher revenue’
Our Head of Client Services, Sabrina shares practical steps for leaders to ensure women are represented and supported in the workplace.
CARMA wins ten awards at the prestigious AMEC Awards 2022
The leading global media intelligence firm was recognised for their work in PR and communications measurement with HSBC, Honda, Dubai Police and Tourism Ireland.