CARMA emerges victorious for the fourth year in a row, winning the Measurement and Evaluation Award at the PRCA APAC Awards.
The leading media intelligence and insights company was recognised for their work in partnership with automotive client Nissan Motor Corporation.
The awards honours exceptional PR and communications campaigns, teams and individuals throughout the region. Previously, CARMA won this award together with BMW Group Asia, and L’Occitane Malaysia.
This year’s entry, aptly titled: “The Journey Towards World-Leading Measurement”, celebrated CARMA’s strengths in elevating PR measurement beyond existing practices.
Tatiana Natarova, Director, Nissan Global Communication, said, “We would like to congratulate CARMA for this excellent and well-deserved win.
As our partner, CARMA has provided unmatched support to us in evolving our approach to measurement, leading to more data and insights-driven decision-making. These insights have proven invaluable in informing our strategic planning and we look forward to continuing this evolution journey with a strong partner like CARMA.”
Andrew Nicholls, Managing Director of CARMA Asia, added, “We are proud to be recognised for taking Nissan’s measurement and evaluation programme to greater heights.
Being four-time winners of the award is a testament to the team’s expertise and dedication and underpins our position as leaders in the industry.”
