This report provides a comprehensive analysis of media coverage surrounding Hong Kong’s financial landscape and offers
insights into the factors that impact its reputation.
We contrast the analysis against other financial hubs: Singapore and Dubai.
Amidst geopolitical tensions, regulatory changes, and evolving media narratives, what is the impact on Hong Kong’s reputation as a leading financial hub?
This report aims to provide a comprehensive analysis of media coverage surrounding Hong Kong’s financial landscape, offering insights into the factors that impact its reputation.
Juxtaposed to Hongkong, Singapore and Dubai are also recognised as major financial centres. Their proximity to one another and similar size, also sparks comparisons between the three city-states.
By comparing and analysing the key editorial themes surrounding the three markets, as reflected in coverage throughout 2023, we gain deeper insight into how media narratives impact each market’s financial reputations.
The content was collected using a selected set of keywords and search queries,
focusing on Global Tier-1 online media.
Volume of articles analysed:
41,000 articles in total, featuring major mentions of each city.
Metrics captured:
Cities of interest:
Time period covered:
January 1 to December 31 2023
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Here are some of the ways you can use media monitoring for competitive intelligence, and some ideas on how to determine which approaches will yield the results you are looking for when setting up a program.
Orla's session addressed the key aspects of reputation management and the pivotal role PR plays in shaping and protecting an organisation's public image.
Building the mentioned steps into your monitoring and analysis program will help to provide direction to your efforts to improve brand reputation.
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