This study on the public sector will provide insights into how 35 non-profit organisations manage their reputation, communicate with stakeholders, and address the critical issues they face.
This study was conducted by Nanyang Technological University’s Wee Kim Wee School of Communication and Information, ranked 1st in Asia and 4th worldwide in communication and media studies, according to QS World University Rankings.
Graduate students used CARMA’s favourability score in their analysis of the media activity of 35 nonprofits in Singapore.
Non-profits, driven by passion and dedication to their chosen causes rather than profit, play an increasingly crucial role in society.
In Singapore, the social sector thrives, with over 2,000 registered charities collectively receiving nearly $3 billion in donations. However, these non-profits face significant challenges, including attracting quality talent, maintaining volunteer engagement, and bolstering donor confidence.
The report aims to:
35 non-profits from seven sectors in Singapore were selected for this study based on balance in scale, encompassing large, medium, and small non-profits, and ensuring the availability of sufficient public information for analysis.
Volume of articles analysed:
1,000 articles
(Tier-1 mainstream news and trade publications)
Metrics captured:
Time period covered:
June 2023 to December 2023
Fill in the form below to access the report
Continuous monitoring is like getting regular exercise with short-term and long-term benefits, and it gets easier once you make it a habit.
Orla's session addressed the key aspects of reputation management and the pivotal role PR plays in shaping and protecting an organisation's public image.
To effectively pull insights out of high volume from multiple channels, it helps to have a plan or process in place that allows the content that matters most to rise to the top.
Subscribe to the CARMA Newsletter
Explore a world of industry insights with the CARMA newsletter. Stay informed with the latest in media monitoring and analysis including the newest industry updates, CARMA industry reports, and invitations to exclusive Events, Webinars & Workshops.
