Japan is home to 40 companies on this year’s Fortune Global 500, an annual ranking of the world’s largest corporations by revenue. Using CARMA Insights we look at the global media insights behind these brands.
Once Asia’s technological and manufacturing hub, Japan is now spearheading innovation across several industries including automotive and finance.
Against neighbouring powerhouses China and South Korea, Japanese firms must maintain worldwide attention, stay competitive, and attract investors.
This report reveals how global English-language media outlets perceive top Japanese companies.
We explore key trends, emerging themes, and external influences shaping their public image by:
Japan is home to 40 companies on this year’s Fortune Global 500, an annual ranking of the world’s largest corporations by revenue. We studied these 40 brands to ensure the availability of sufficient public information for analysis.
Volume of articles analysed:
12,000 articles
(Tier-1 mainstream news and trade publications)
Metrics captured:
Time period covered:
January 2024 to December 2024
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CARMA Asias’s Managing Director, Andrew Nicholls, spoke with a Japanese trade journal about the current and future PR trends in Japan, and best practice of measuring PR effectiveness.
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Lavanya Wadgaonkar, Chief Communications Officer at Nissan Motor Corporation.
By tying business goals to PR efforts, it makes it clear how you are working to promote the company in a real and tangible way. Tracking and monitoring these efforts will show how your communications programmes are succeeding.
To date, CARMA has worked with Japanese clients across banking, automotive, FMCG, and technology sectors, helping them transform media data into business insights that drive measurable results.
CARMA Japan is spearheaded by Kenichiro Watai-san, a media professional with over 30 years’ experience.
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Lavanya Wadgaonkar, Chief Communications Officer at Nissan Motor Corporation.
By tying business goals to PR efforts, it makes it clear how you are working to promote the company in a real and tangible way. Tracking and monitoring these efforts will show how your communications programmes are succeeding.
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