CARMA’s KSA Perception Report Chronicling a Nation’s Transformation
In relation to the recent findings of the latest report “KSA Reputation: How Vision 2030 Is Rebranding the Nation”, our group CEO, Mazen Nahawi, discussed the major role that Vision 2030 played in shifting the media perception of Saudi Arabia.
The report includes key insights from 2020 until the first quarter of 2022 and the impact this could have on the Kingdom’s future coverage.
We witnessed an increase in positive coverage by
and a decrease in negative coverage by
18% from 2020 – 2021
In 2021 Vision 2030’s coverage increased by
from 19% to 27%, becoming the second-largest Saudi topic covered globally
In-depth research by CARMA on the shift in media perception of Saudi Arabia from 2020 until the first quarter of 2022, has revealed how Vision 2030 has now become the largest single contributor to the Kingdom of Saudi Arabia’s global media coverage.
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