How Vision 2030 Is Rebranding the Nation
CARMA’s KSA Perception Report Chronicling a Nation’s Transformation
In relation to the recent findings of the latest report “KSA Reputation: How Vision 2030 Is Rebranding the Nation”, our group CEO, Mazen Nahawi, discussed the major role that Vision 2030 played in shifting the media perception of Saudi Arabia.
The report includes key insights from 2020 until the first quarter of 2022 and the impact this could have on the Kingdom’s future coverage.
"Social coverage increased from 19% to 21%, but the biggest shift was in the economic component from 39% to 44%. If we take into account both the economic and social components, we find that 65% of the coverage is no longer political, which is a positive development."
"We can see a significant change in 2021 when it comes to Vision 2030. It increased by about 40% from 19% to 27% during this period. And all other topics, in general, decreased from 45% to 28%. The biggest shift goes to the coverage of Vision 2030 scoring a 40% increase."
"The political topics decreased by 7%, From 42% to 35%, a significant decrease, and this is very important because the Kingdom’s reputation is not only related to political matters."
We witnessed an increase in positive coverage by
and a decrease in negative coverage by
18% from 2020 – 2021
In 2021 Vision 2030’s coverage increased by
from 19% to 27%, becoming the second-largest Saudi topic covered globally
Global media intelligence provider CARMA reveals how Vision 2030 has been the primary news-driver for the Kingdom of Saudi Arabia in the last 15 months
Vision 2030 has become the largest single contributor to the Kingdom of Saudi Arabia’s global media coverage, a recent report indicated.
Global media intelligence provider, CARMA, has revealed how Vision 2030 is the primary news-driver for the Kingdom of Saudi Arabia in the last 15 months
In-depth research by CARMA on the shift in media perception of Saudi Arabia from 2020 until the first quarter of 2022, has revealed how Vision 2030 has now become the largest single contributor to the Kingdom of Saudi Arabia’s global media coverage.
CARMA, the leading global media intelligence provider, reveals how Vision 2030 is the primary news-driver for the Kingdom of Saudi Arabia in the last 15 months
Fill in the form below to download the report
