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CARMA’s Lens on Media Trends

Top Trends in 2024 Coverage

In today’s dynamic media environment, understanding the headlines requires a deeper look at the trends driving them. Our analysts examined the dominant narratives shaping key industries to provide valuable insights into emerging priorities.
 
Through analysis of sectors such as finance, automotive, FMCG, and energy, we uncovered impactful developments—from the rise of sustainability and AI to evolving strategies by governments around the globe.
 
These insights help professionals across various industries stay informed, and align their strategies with the broader current affairs.
 
Methodology – Our analysts reviewed over 1,000 articles per industry from top mainstream and trade publications. They covered articles from January to December 2024.
 
FINANCE

Green Finance, AI, and Diversity

Among all the news we consumed last year across the world, four trends stood out according to our analysts. From AI revolutionising climate strategies to conversations about CEO incomes and gender diversity, 2024 saw finance headlines dominated by transformative themes.

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AUTOMOTIVE

Autonomous Driving, EV Infrastructure & Sustainability

A review of car news from around the world revealed four major automotive trends, according to our analysts. From the BYD-Tesla rivalry to the US Elections, 2024 saw automotive headlines dominated by transformative themes.

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FMCG

AI, Boycotts & Sustainability

Among all the news we consumed last year across the world, three trends stood out according to our analysts. From major conglomerates “boycotting” X to the negative consequences of AI on employees, 2024 saw FMCG headlines dominated by transformative themes.

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ENERGY

Contrasting Narratives, Political Conflict & Event-Driven Storytelling

From the Russia-Ukraine war to the UAE’s unconventional method of promoting energy events, 2024 saw energy headlines dominated by transformative themes.

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FINANCE

Green Finance, AI, and Diversity

From AI revolutionising climate strategies to conversations about CEO incomes and gender diversity, finance headlines saw four major trends:

  1. Net-zero for financial institutions
  2. Artificial Intelligence and its impact
  3. Diversity, Equity and Inclusion in the industry
  4. Salaries of top executives
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AUTOMOTIVE

Autonomous Driving, EV Infrastructure & Sustainability

From the BYD-Tesla rivalry to the US Elections, our analysts identified the top automotive themes:

  1. Progression for autonomous vehicles
  2. Investments in EV adoption
  3. Hybrid models field dominated by Asia
  4. EVs as a status of green innovation
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FMCG

AI, Boycotts & Sustainability

Among all the news we consumed last year across the world, three FMCG trends stood out according to our analysts:  

  1. The contrasting consequences of AI and their impact on the industry
  2. Boycotts of, and by, FMCG brands
  3. Positive reception of sustainable products
Read Now
ENERGY

Contrasting Narratives, Political Conflict & Event-Driven Storytelling

What stood out across global energy news in 2024?

  1. How energy weaponisation was framed.
  2. The challenges certain governments faced in balancing energy transition and economic growth.
  3. Event-driven storytelling by the UAE & Egypt.
Read Now
FINANCE

From AI revolutionising climate strategies to conversations about CEO incomes and gender diversity, finance headlines saw four major trends:

  1. Net-zero for financial institutions
  2. Artificial Intelligence and its impact
  3. Diversity, Equity and Inclusion in the industry
  4. Salaries of top executives
Read Now
AUTOMOTIVE

From the BYD-Tesla rivalry to the US Elections, our analysts identified the top automotive themes:

  1. Progression for autonomous vehicles
  2. Investments in EV adoption
  3. Hybrid models field dominated by Asia
  4. EVs as a status of green innovation
Read Now
FMCG

Among all the news we consumed last year across the world, three FMCG trends stood out:  

  1. The contrasting consequences of AI and their impact on the industry
  2. Boycotts of, and by, FMCG brands
  3. Positive reception of sustainable products
Read Now
ENERGY

What stood out across global energy news in 2024?

  1. How energy weaponisation was framed.
  2. The challenges certain governments faced in balancing energy transition and economic growth.
  3. Event-driven storytelling by the UAE & Egypt.
Read Now

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