The media has changed. So must your media monitoring. Get started with CARMA’s free step-by-step guide for PR pros.
PR pros need to deal with reputational crises quickly, listen out for negative publicity and tackle issues at speed. The role requires measurement of outcomes and impact of communications activity, and understanding of adjacent issues to craft creative campaign ideas.
A crucial part of making all this happen is the insight gained from effective media monitoring.
This eBook takes you through a step-by-step journey in understanding media monitoring, learning what you gain from investing in better tools, how to pick the right vendor for your needs, and how to easily get started by investing just 15 minutes a day for one week.
