Whether you’re a senior in-house communicator trying to be heard or PR agency who wants to better demonstrate the value of their work, this intimate discussion will delve into the best advice from two of the industry’s most experienced experts.
Topics to be discussed include:
- How data-driven communicators can earn a voice at the top of the organisation
- Proving the impact on other business functions
- Getting buy-in from senior stakeholders
- Becoming an organisation of connected communicators
- Using insights to impact business decisions and effect change
Speakers:
- Erica Harris, Planning and Insight Lead, Group Reputation at HSBC
- Greg Dawson, Director of Corporate Affairs and Sustainability, DS Smith plc
- Kristin Devey, CMO at CARMA