You may be monitoring your media coverage, but are you turning them into useful and actionable insights to fuel your PR practice? Demonstrating the effectiveness of your communication activities and the impact they are bringing to the business can be challenging without an evaluation and measurement framework.
CARMA Asia’s PR measurement expert Charles Cheung and Thomas Kwan of Hume Brophy Hong Kong discuss best practices in setting up a PR measurement process for your organization and share tips for communications professionals in Hong Kong.
- How to get started with evaluating and measuring your PR efforts
- How to identify the most appropriate metrics
- Understanding outputs, out-takes, and outcomes and linking them to activity
- Tips on building a measurement framework that is relevant to your organization