While innovation and productivity continue to dominate headlines, the conversation around AI is increasingly being shaped by trust, governance, national competitiveness and leadership. Organisations are now being judged not only on whether they use AI, but on how responsibly they deploy it and how credibly they communicate about it.
Watch CARMA’s on-demand webinar exploring the findings from Perceptions of AI: A Power Shift, based on analysis of 6,006 media articles across 45 markets and 6,300 consumers across 19 countries.
What we covered:
- How AI has evolved from a productivity tool into strategic infrastructure.
- Where media narratives and public opinion align—and where they diverge.
- The growing role of trust, governance and AI sovereignty.
- What communicators need to do to build credibility in an AI-driven world.
Hear insights from CARMA’s experts as they explore the changing perception of AI and what it means for organisations, brands and communications professionals.