On-demand webinar

The Global Impact of Lionel Messi’s Saudi Arabia Tourism Campaign

Discover the transformative impact of Lionel Messi’s involvement in Saudi Arabia’s tourism campaign through CARMA’s comprehensive report. This report discusses the remarkable surge in media coverage and public interest that followed Messi’s recent endorsement, spotlighting the Kingdom as a premier tourist destination.

CARMA’s analysis reveals an impressive 48M reach on the day Messi shared the campaign video on his Instagram, showcasing an immediate and substantial increase in global attention towards Saudi tourism. This campaign not only propelled Saudi Arabia into the spotlight but also significantly boosted visitsaudi.com’s web traffic by 100%, illustrating the profound impact of integrating global icons in communications strategies.


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