On-demand webinar

Vax Unpacked: PR and Comms on the Frontline

Listen to world-class PR and Communications experts’ discuss COVID-19 and Vaccination Communications. Get insights from speakers at CARMA, The UK Government Communications Service, Edelman, Porter Novelli, and Sarah Waddington CBE.


  • Intro and welcomes, Koray Camgoz, Director of Communications and Marketing, PRCA
  • ‘Trust in COVID-19 Vaccines’: Report Insights for PR pros, Orla Graham, Account Director, CARMA
  • UK Government: Covid Comms Lessons from the Frontline, Catherine Hunt, Head of Insight and Evaluation, Prime Minister’s Office and Cabinet Office
  • Panel Discussion: Ishtar Schneider (Associate Director (Health), Edelman), Matthew Hare-Scott (Director (Health), Porter Novelli), Sarah Waddington CBE (Founder, Astute.Work), Richard Bagnall (Co-Managing Partner, CARMA and Chairman, AMEC)

Topics covered include:

  • How spokespeople drive behavioural outcomes
  • The importance of data and measurement
  • Diversity and inclusion in comms
  • Covid Comms Learnings for PR pros
    and much more besides.

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