Alexander Efthymiou is the Regional Director responsible for the Middle East and North Africa at CARMA. Originally from the UK but based in Dubai, he brings over 10 years of experience working in the world of media intelligence serving clients globally. Starting at Kantar (WPP) and moving into PR, he has developed a strong understanding on how data and insights can be interpreted and used to make more informed decisions for marketing, communications and the C-suite.
He leads the Client Success team for MENA, maintaining the growth of the business and ensuring that value delivery to clients is at the forefront.