Ali leads CARMA’s Global Monitoring & Support divisions, overseeing over 150 team members. Ali started off his career at Media Watch in 2003 and evolved to a leader in the field of media monitoring. During his 21 years with CARMA, Ali has built a strong team of media monitoring executives who can keep up with today’s technology. His main strength is innovation and technology as he was a key leader in the business integrating technology into monitoring, creating efficiencies, and delivering client satisfaction. He is very focused on delivering quality work and has taken part in many monitoring projects for global clients. Ali has a proven knowledge of improving quality and costs and optimizing operational processes.