Alison Williams

Client Services Director

Alison Williams is CARMA’s Client Services Director in the EMEA and USA regions. Having spent over a decade in the media industry, Alison has become a trusted consultant to global brands, designing multi-market measurement programs for communications teams across traditional, digital and social media.

Based in CARMA’s London offices, Alison manages a team of experienced consultants in the UK and USA, ensuring the delivery of measurement programs which are flexible, actionable, and industry-leading.