Jennifer is an Insights Consultant at CARMA, offering strategic expertise on global PR measurement and evaluation programmes (e.g. Honda, HSBC, Visa, Aston Martin). Recognised as one of the industry’s brightest young talents, she was honoured with the AMEC Young Professional of the Year Award in 2023 and the CIPR Outstanding Young Communicator Award in 2019. Jennifer has extensive experience in delivering multi-award-winning international media analysis solutions and is a passionate advocate for best practice in the field. With a background in Corporate Communication and Journalism, she later specialised in Crisis Communication. In collaboration with AMEC, she co-translated the Integrated Evaluation Framework into French.
Beyond her role at CARMA, Jennifer serves as a committee member and Budget Manager for the CIPR Greater London Group, where she supports the organisation of PR events and learning opportunities. She is also an active member of AMEC’s Academics and Educators special interest group, delivering university lectures on best practices in measurement and evaluation. Additionally, as a PRCA member, she regularly speaks at conferences and participates in industry events.