Jennifer is Insights & Consulting Director, CARMA WEST. Driven by a passion for communication evaluation, media analysis, strategic planning, and crisis management, Jennifer has helped many international corporations and governmental organisations, such as Honda, HSBC, KPMG, Visa, Aston Martin, Volkswagen, the European Commission, and the European Council, communicate more effectively with their audiences. Over the past decade, Jennifer has cultivated extensive expertise in delivering multi-award-winning international PR evaluation solutions.
She is also a regular speaker at leading industry conferences and events, including PRWeek, the EACD, PRCA, DataComms, and the European Brand Summit.
Jennifer joined CARMA in 2020, having worked for another media analysis firm. With a background in Corporate Communication and Journalism, she later specialised in Crisis Communication and studied geopolitics.
Beyond her role at CARMA, Jennifer serves as a committee member and Budget Manager for the CIPR Greater London Group, where she supports the organisation of PR events and learning opportunities. She is also a member of AMEC’s Academics and Educators special interest group, delivering university lectures on best practices in measurement and evaluation. In collaboration with AMEC, she co-translated the Integrated Evaluation Framework into French.
Recognised as one of the industry’s brightest young talents, she was honoured with the AMEC Young Professional of the Year Award in 2023 and the CIPR Outstanding Young Communicator Award in 2019.