Mazen Nahawi

Group CEO

Mazen Nahawi is the President of News Group, an organization dedicated to strengthening client communications across the Digital and PR Industry. The organization includes several strategic businesses, including CARMA, a global media intelligence leader; SOCIALEYEZ, a digital engagement agency; and Interactive Ltd, a software development company focused on eGovernment services. With over 25 years of experience, Mazen’s leadership provides meaningful results in Media Monitoring, Analytics, Communications, Media Strategy, and Reputation Measurement.

As a thought leader on a range of topics at the cross-section of media, technology, and communications, Mazen has been featured extensively in mainstream and trade media, including the likes of New York TimesPR Week, and Campaign Middle East. He has spoken at numerous industry leadership conferences, including MEPRA Leadership Majlis KSA, Zayed University NAC – Use of Technology in Media, IPR Research Symposium in Dubai, European Communication Summit 2018, and The Circle 2018 in Lisbon, Portugal. In 2007, Mazen launched the Middle East PR Measurement Summit, an event that brings together the brightest minds in PR and measurement.

In September 2024, Mazen was named one of Arabian Business’s “100 Most Inspiring Leaders,” cementing his role as a key influencer in the media and PR industry.

The Measurement Standard

Events

On-Demand Webinars