CARMA’s innovative reputation measurement approach goes beyond surface-level metrics. We combine data from media coverage, social media conversations, and audience opinion to give you a comprehensive reputation score. This score allows you to benchmark your performance against competitors, pinpoint strengths and weaknesses, and track changes over time.
Measure how media reports, social media conversation and audience perceptions affect corporate reputation. Link PR & Communications strategy to shifts in reputation by understanding what really matters to your audience.
Understand how your corporate reputation shifts over time, which factors influence audience perception and benchmark versus competitors to identify areas of strength and opportunities for improvement with reputation scoring.
We evaluate your performance across six core reputation pillars; Products & Services, Culture, Sustainability, Conduct, Performance, and Vision, so you can see exactly what drives public perception.
With our robust data collection, integrated approach, and easy-to-understand visualizations, Reputation by CARMA empowers communications leaders to confidently report on the impact of PR efforts. Whether you’re navigating a crisis or building your brand, we provide the insights you need to elevate your communications strategy and positively impact your business.
Our product is designed for Corporate Affairs and Communications Directors at large, consumer-facing brands who serve as guardians of their company’s reputation. Whether you’re safeguarding your brand’s image or looking for ways to improve, *Reputation by CARMA* delivers the data and insights to support your objectives.
Understand the impact of earned media on your reputation with insights from traditional and social media.
Know how your target audience truly feels about your brand.
A clear, actionable metric that breaks down the complexity of reputation management into an easy-to-understand score.
Compare your reputation to competitors and track your progress over time.
Assess the impact of negative news and track how your reputation rebounds over time with consistent benchmarking.
Discover how Reputation by CARMA can help you make informed, strategic decisions, respond effectively to crises, and build a stronger reputation in the eyes of your audience
