CARMA’s Reputation Index is a pioneering monthly report series that benchmarks leading brands in four sectors – Finance, FMCG, Retail, and Technology – using a unique methodology that combines news, social media, and audience data.
Focused on the UK and US markets, this series reveals how reputation is shaped, challenged, and influenced in real time, helping PR and comms professionals understand what’s driving brand perception.
Our inaugural report tracks how major UK and US banks are perceived across six core reputational pillars, from their Products & Services to their Vision.
With in-depth insights from media coverage, social conversations, and consumer research, this report uncovers what truly drives reputation in finance today.
Discover which banks top the charts in the UK and US, where brands face the most reputational risk, and how public expectations are evolving across both markets.
Our latest report explores how major UK and US FMCG brands — Coca-Cola, PepsiCo, Unilever, P&G, and Nestlé — are perceived across six core reputational pillars, from their Products & Services to their Vision.
With in-depth insights from media coverage, social conversations, and consumer research, this report uncovers what truly drives reputation in FMCG today. Discover which brands top the charts in the UK and US, where the biggest reputational risks lie, and how consumer expectations are shifting across both markets.
These benchmarks will be released every four months and the next FMCG versions are expected in October.
These benchmarks will be released every four months and the next Finance versions are expected in September.
These benchmarks will be released every four months and the next Retail version is expected in July.
These benchmarks will be released every four months and the next Technology version is expected in August.
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