Like most industries, the PR sector has been rocked by the global pandemic. CFOs around the world are working to ensure a positive cash flow and get all costs strictly under control. Activity for the sake of activity cannot be tolerated. It’s time to start proving the outcomes of PR and comms.
So, while Finance Directors are fixated on saving cash and generating value, how do PR leaders better demonstrate the impact and benefits of their contribution?
“Only by collectively raising the standards of how we measure and prove our value can we hope to drive the global investment that organisations feel confident investing in our critical work” says Richard. Read on for more.