One of the more time-consuming challenges for communications practitioners to tackle is measuring PR effectiveness across varying channels. Integrating online and offline data is both ...
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Lavanya Wadgaonkar, Chief Communications Officer at Nissan Motor Corporation. ...
The PR industry has a fairly long history of dependence on vanity metrics—in part, because they are simple to calculate and easy to understand. Even ...
PR measurement can feel like a thankless task—all of that sifting through content and analysis—but it is vitally important to assessing the effectiveness of PR ...
When you sit down and log on to your media monitoring platform, you usually know what to expect. Up-to-the minute results based on your keywords—which ...
When looking for a media monitoring service, most PR practitioners are correctly focussed on the functionality of the tool itself. But before you sign up ...
Your account team is an important part of your monitoring programme Media monitoring and analysis is the foundation of a solid public relations and communications ...
