Tag: What Matters in PR

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

How to use monitoring to protect brand reputation during (and after) a boycott?

Corporate boycotts are now a fact of life for many companies. In a highly charged and politically divided environment, taking a perceived stand on an ...
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Measuring the impact of ESG programs and initiatives

Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade, ...
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Does the decline in traditional media increase the use of Influencer Marketing?

Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which ...
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Assessing the Long-Term Impact of PR Work

One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very ...
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Storytelling in PR Measurement: How to craft compelling narratives with data

PR measurement has come a long way from counting clips. With sophisticated software, better data collection processes, algorithms that can make quick work of mountains ...
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How Agencies can use Media Intelligence to drive their own Content Marketing

Usually, when agencies think about media monitoring and measurement, they consider it in terms of how they can improve results and reporting for their clients. ...
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What matters in PR? With Paul Hender, CARMA (Part 2 of 2)

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with our own Paul Hender, Group Chief Operating Officer, CARMA. ...
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Setting up for Success in the New Year

A new calendar year is the perfect time to take stock of your media monitoring and analysis work. Whether you are creating new goals, tackling ...
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PR Measurement in a Multichannel World – Finding Sense in the Noise

The proliferation of social media platforms and the fracturing of the traditional media landscape make it necessary for PR and communications professionals to monitor a ...
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