Tag: What Matters in PR

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Year-end Activities for Agencies looking to improve Media Measurement & Reporting

November marks AMEC’s annual Measurement Month and presents agencies with an opportunity to reevaluate and reinvigorate their reporting and evaluation activities – both for themselves
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5 Ways To Use Media Monitoring And Measurement To Improve Agency Client Retention

The business development process can be frustrating for many agency leaders. Most didn’t get into the business to have a focus on selling, but rather
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Navigating Newsjacking with Precision: A Media Monitoring Approach

Using media monitoring to track your company’s mentions is just scratching the surface of how tools can be used to augment your PR efforts. Your
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Tracking and Improving Brand Reputation with Data-Driven Insights

One of the most effective ways to deploy monitoring is using it to improve performance. By using sentiment monitoring and key message penetration along with
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Media Monitoring for Competitive Intelligence

For many firms, the primary use of media monitoring is to track their own company mentions and coverage. Public relations and communications work depends on
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How agencies can integrate media intelligence with annual planning

In the coming weeks, many agencies will begin the process of developing annual plans for themselves and their clients. There will be plenty of discussions
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What matters in PR? With Nik Pearson, Honda

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Nik Pearson, Head of Corporate Communications (Automobile & Sustainability)
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The impact of Thought Leadership on PR

Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall
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How PR agencies can turn measurement and evaluation into a profit center

When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake
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