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Invitation only event in Riyadh

The 6th Annual Kingdom Reputation Report

Key insights into the Kingdom’s global perception

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What narratives are shaping the Kingdom’s global image?

Join us for the exclusive launch of The 6th Annual Kingdom Reputation Report, where CARMA will present the latest insights into Saudi Arabia’s global reputation, media visibility, public perception, and the impact of Vision 2030 on international narratives.

In a year shaped by regional challenges, the report also examines how developments across the Middle East influenced Saudi Arabia’s positioning in global media, public awareness, trust, and willingness to engage with the Kingdom.

CARMA’s Group CEO, Mazen Nahawi, will reveal the latest findings from the study, followed by a panel discussion with industry leaders offering expert perspectives on the trends shaping the Kingdom’s reputation.

Key questions the report answers

  • How has the Kingdom’s reputation evolved over the past six years?
  • Which reputation drivers shaped how Saudi Arabia was perceived in 2025 and Q1 of 2026?
  • How did global media narratives translate into public awareness, memory, and trust?
  • How did regional developments influence Saudi Arabia’s positioning in global media and public opinion?
  • How did the US-Iran War Impact the global reputation of Saudi Arabia?
  • Did strategic communications translate into measurable shifts in sentiment across media, social conversation, and public opinion?
  • How do people’s perceptions of Saudi Arabia influence their willingness to visit, relocate, invest, and engage with the Kingdom?

JOIN US THIS JULY

Date: Monday, 6th July 2026

Time: 7.00 PM – 9.00 PM, followed by dinner

Venue: The Ritz-Carlton, Riyadh (Google Maps Location)

MEET OUR SPEAKERS

Mazen Nahawi

Founder & Group CEO

CARMA & SocialEyez

Ahmed Dahduli

Managing Director, Saudi Arabia

CARMA & SocialEyez

Osamah Alqusayer

Co-founder & Communications Advisor

Salient Communication Group

More speakers to be announced soon

Explore how Saudi Arabia's Global Reputation has evolved over 2025 and the first quarter of 2026.

Complete the form below to register for the event