THE CEO MEDIA INDEX:
What Media Narratives Reveal About Filipino CEOs

How are the Philippines’ top CEOs portrayed in the media? 

Our CEO Media Index report measures the core leadership attributes, such as credibility, vision and communication, of the top Filipino CEOs. We studied how these attributes contribute towards shaping perceptions and building stakeholder trust.

What the media says about CEOs matters. It shapes public opinion, drives investor confidence and sets the tone for leadership in the Philippines.

Methodology

We determined the CEO sample list from the BusinessWorld Top 1000 Corporations in the Philippines, which ranks firms by gross revenue based on their financial statements.

From the 20 highest-ranked companies, media mentions of their respective CEOs were quantified and the analysis focused on the ten CEOs with the greatest volume of coverage.​

Time period: January to June 2025

Media Type: Online

Media List: Tier 1 Mainstream Filipino media outlets

 

Access the Report

Fill in the form below to access the report

About CARMA

CARMA is a global PR and communications monitoring and research company.

For the past 40 years, we have been providing media intelligence and market research services to over 3500 brands worldwide.

We help senior PR and communications professionals make smarter decisions by turning data into strategic insights through consulting and technology.

Our experts work with organisations, both small and large, to provide award-winning measurement and communication evaluation in every country and language.

Proud to be delivering what matters to

Your Source for Data-Driven Analysis

TMS

What Matters in PR? With Ron Jabal, PAGEONE Group Founder and CEO​

“What Matters in PR” shines the spotlight on PR leaders in the industry.

INDUSTRY REPOrt

Asia Financial Snapshot​

This report provides an analysis of earned media coverage of six key Asian markets, offering both localised insights and broader regional perspectives.

EVENT

IABC X CARMA LEARNING SERIES AUG & SEPT 2025

Jeremiah Rodrigues, GM for CARMA Philippines, led sessions on the shift towards meaningful metrics beyond AVEs and case studies on measurement.

COMMENTARY

Corporate Reputation Reflects What Your Audience Reads, Sees and Feels

91% of CCOs have identified reputation as their top investment priority for 2025.

Subscribe to the CARMA Newsletter

Explore a world of industry insights with the CARMA newsletter. Stay informed with the latest in media monitoring and analysis including the newest industry updates, CARMA industry reports, and invitations to exclusive Events, Webinars & Workshops.