Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
Last week I attended AMEC’s Global Summit on PR measurement and evaluation held for the first time in the USA. It was a brilliant conference, jam-packed with
Today the International Communications Consultancy Organisation (ICCO) releases the 2022-2023 ICCO World PR Report. This year’s report serves as a strong reminder that our industry is experiencing rapid
Today the International Communications Consultancy Organisation (ICCO) releases the 2021/2022 ICCO World PR Report. Last year’s 2020/2021 ICCO World PR Report was, in places, a tough read –
The annual PRovoke APAC Summit returned this year in a hybrid format, with the theme of ‘Reset’, discussing the fundamental changes happening across society, business
The explosion of fake news around COVID-19 vaccines has proven that disinformation and misinformation exists not just in dark corners of the internet and social
Public diplomacy practitioners need to examine and analyse their effectiveness to sharpen, direct and enhance messaging and programmes. However, assessing the impact of public diplomacy
A group of leading figures from the PR world gathered to unpack the story behind the data in CARMA’s ‘Trust in Covid-19 Vaccines’ report, featured
2021’s AMEC Global Summit was all about the letter P: Planning, Purpose, and Proof. This year AMEC (https://amecorg.com/) enters its 25th year of being the international voice of
New “Coverage to Capital” Report from Hard Numbers, Supported by CARMA, Shows Clear Correlation Between Coverage Output and the Highest Increases in Funds Raised. Download the report and understand its findings here.
Titled ‘Agency views of the path ahead’, this year’s report features an important section on attitudes to PR measurement and communication evaluation, written by AMEC Chair and CARMA Co-Managing Partner, Richard Bagnall.
