The Rise of Micro-Messaging: Tailoring PR Campaigns for Short Attention Spans
Everyone is busy! Most of us are juggling a lot, and that means our attention can be very fractured. Demanding jobs, balancing work and home
September 9, 2024
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
Everyone is busy! Most of us are juggling a lot, and that means our attention can be very fractured. Demanding jobs, balancing work and home
Building a PR campaign that truly appeals to all of a brand’s potential audiences takes time and effort. That’s because plan development is a process
The field of Public Relations and Communications typically does not require any formal training or certification. There is no need to complete continuing education courses,
The objective of most PR and communications work is to convey messages, frequently to multiple audiences. Whether it is internal communications within an organization, or
Usually, when agencies think about media monitoring and measurement, they consider it in terms of how they can improve results and reporting for their clients.
A new calendar year is the perfect time to take stock of your media monitoring and analysis work. Whether you are creating new goals, tackling
There are a lot of common misconceptions about media monitoring metrics, from the “more is better” thinking that surrounds volume metrics, to an over-reliance on
November marks AMEC’s annual Measurement Month and presents agencies with an opportunity to reevaluate and reinvigorate their reporting and evaluation activities – both for themselves
The business development process can be frustrating for many agency leaders. Most didn’t get into the business to have a focus on selling, but rather
One of the most effective ways to deploy monitoring is using it to improve performance. By using sentiment monitoring and key message penetration along with
In the coming weeks, many agencies will begin the process of developing annual plans for themselves and their clients. There will be plenty of discussions
Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall
When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake
Part of being an effective PR practitioner is rooted in having a deep understanding of communications—after all, almost everything about PR—building awareness, trust, influence, credibility,
PR measurement work seems to follow this popular business advice: Pick two from the following list of three attributes—inexpensive, fast, and good. If it’s good