From Riyadh to Madrid to Miami, the conversation crossed borders, but the sentiment didn’t always align. While some headlines celebrated the Gulf’s rising football credibility, others cast doubt on Real Madrid’s direction under new leadership.
In our latest media insights report, we analyse which countries generated the loudest online reactions, which storylines resonated most with fans and journalists, and how sentiment on X (Twitter) differed between Arabic, English and Spanish-speaking audiences.
Volume that rivals finals
The coverage this match attracted was anything but typical. CARMA recorded an astonishing 35 000 articles and close to 400 000 social posts in under ten days — numbers often reserved for international finals. Our report explores what drove this surge and why it matters for club communications teams, sponsors and broadcasters.
One game. Many narratives.
Our analysts unpack the contrasting storylines that emerged around this match: from hero moments and tactical scrutiny to memes that went viral and reshaped club perception online. Each of these angles carries implications for media strategies in a new era where SPL clubs are commanding global attention.
The report looks at where the match drew the most attention, which moments took off on social media, how sentiment shifted across regions, and what it all means for football’s global story.
Commentary
Al Hilal 1 – 1 Real Madrid
A Result that Sparked Global Headlines
A global moment with local power
From Riyadh to Madrid to Miami, the conversation crossed borders, but the sentiment didn’t always align. While some headlines celebrated the Gulf’s rising football credibility, others cast doubt on Real Madrid’s direction under new leadership.
In our latest media insights report, we analyse which countries generated the loudest online reactions, which storylines resonated most with fans and journalists, and how sentiment on X (Twitter) differed between Arabic, English and Spanish-speaking audiences.
Volume that rivals finals
The coverage this match attracted was anything but typical. CARMA recorded an astonishing 35 000 articles and close to 400 000 social posts in under ten days — numbers often reserved for international finals. Our report explores what drove this surge and why it matters for club communications teams, sponsors and broadcasters.
One game. Many narratives.
Our analysts unpack the contrasting storylines that emerged around this match: from hero moments and tactical scrutiny to memes that went viral and reshaped club perception online. Each of these angles carries implications for media strategies in a new era where SPL clubs are commanding global attention.
The report looks at where the match drew the most attention, which moments took off on social media, how sentiment shifted across regions, and what it all means for football’s global story.
Download the full report to explore the insights.
Speak with one of our experienced consultants about your media monitoring and communications evaluation today.