CARMA has won the Superior Achievement in Measurement & Evaluation, for the second consecutive year, at PRovoke Media’s SABRE Awards Asia-Pacific 2026.
The win goes to Driving Change, our research initiative built to understand the link between earned media and consumer trust. The study combines media intelligence and consumer research across 56 global markets, giving organisations a clear view of how coverage shapes what people believe, not just what they read.
This marks CARMA’s second consecutive SABRE Asia-Pacific win, following our victory in 2025.
The result confirms that our measurement methodology holds up under sustained scrutiny from one of the industry’s most respected judging panels.
The latest report in the series, Driving Change: Are Chinese Automotives Redefining the Global Market?, applies this methodology to a live global business question. It tracks how earned media coverage of Chinese automotive brands is shifting consumer perception worldwide.
This win reflects a commitment we hold across every market we work in. Measurement should move past counting mentions. It should give organisations evidence they can act on, grounded in robust, evidence-based insight.
This win belongs to every member of the CARMA team who contributed to Driving Change, and to the clients who trust us to measure what matters most to their reputation.
Read the full report: Driving Change: Are Chinese Automotives Redefining the Global Market?
