The Future of Measurement
The world of measurement and evaluation in PR and communications is shifting, and ICCO’s latest industry survey sheds light on the trends shaping the future.
RESOURCES
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
The world of measurement and evaluation in PR and communications is shifting, and ICCO’s latest industry survey sheds light on the trends shaping the future.
LEAP 2025 generated a surge in global media attention, reinforcing Saudi Arabia’s expanding role in the technology sector. Coverage of the event grew by 78%
The media and communications landscape is undergoing a rapid transformation, driven by shifting audience behaviours, evolving platform dynamics, and the integration of artificial intelligence tools
February gave you enhanced mobile alerts to always be one step ahead and a raft of updates to dashboards to make building them even easier!
Saudi Arabia’s banking sector is evolving rapidly, driven by Vision 2030, digital transformation, and sustainability financing. Banks are expanding their offerings while leveraging fintech and
Donald Trump’s return to the White House signals a potential shift toward American isolationism with far-reaching implications for global politics, trade, and security landscapes. CARMA’s
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from January 2025 to January 2024. Placing a spotlight on core
In today’s fast-paced media landscape, staying ahead means understanding not just the headlines but the underlying trends that drive them. CARMA seeks to spotlight the
Saudi Arabia’s stc made headlines with its strategic 9.9 percent stake in Telefónica, triggering intense media discussions across different regions. While MENA coverage framed the
This in-depth report reveals how The White Lotus has evolved beyond a television series into a powerful force driving tourism, brand visibility, and luxury travel
For many, the Super Bowl isn’t just about football. It’s about million-dollar commercials that make us laugh, cry, and sometimes cringe. But how do brands
On January 28, 2025, industry leaders, communications professionals, and automotive experts gathered at the Radisson Blu Dubai Waterfront for CARMA’s exclusive event, Driving Change: Are
In today’s fast-paced media landscape, staying ahead means understanding not just the headlines but the underlying trends that drive them. CARMA seeks to spotlight the
In January 2025, the World Economic Forum (WEF) convened in Davos, Switzerland, bringing together global leaders to discuss pressing economic and technological issues. Saudi Arabia’s
On 18 January 2025, Riyadh hosted the Joy Awards, a spectacle that captured the attention of audiences across the region and beyond. Organised by Saudi