Futureproofing with AI: Highlights from Dubai AI Festival 2025
AI is no longer an emerging trend—it is a defining force in global business transformation. Staying ahead of this curve has become a strategic imperative.
RESOURCES
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
AI is no longer an emerging trend—it is a defining force in global business transformation. Staying ahead of this curve has become a strategic imperative.
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from March 2025 to March 2024. Placing a spotlight on core
In the wake of Liberation Day’s sweeping tariff announcements, the world didn’t just brace for economic shockwaves – it logged on, posted, and reshaped the
The second Gulf Business Breakfast Briefing of 2025, held on April 23, focused on innovation and emerging technologies. The event brought together leading minds from
This month, all the updates are focused on giving you greater control, deeper insights, and a unified analytics experience. Here’s what’s new in April: Widget
CARMA reinforces its position as the industry leader in communications insights by winning the Measurement and Evaluation Award at the prestigious PRCA Asia-Pacific Awards for
Introduction: The Shifting Sands of AI Alignment Artificial intelligence has advanced rapidly in recent years, giving rise to powerful models capable of performing increasingly complex
In The Integrator’s Q1 2025 edition, a key takeaway from our Driving Change: Part 1 report is in focus: the relationship between familiarity and trust.
At CARMA, we’re committed to empowering our clients with precise media insights that drive strategic success. Our collaboration with the Saudi Pro League (SPL) exemplifies
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from February 2025 to February 2024. Placing a spotlight on core
Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA. This move
The world of measurement and evaluation in PR and communications is shifting, and ICCO’s latest industry survey sheds light on the trends shaping the future.
LEAP 2025 generated a surge in global media attention, reinforcing Saudi Arabia’s expanding role in the technology sector. Coverage of the event grew by 78%
The media and communications landscape is undergoing a rapid transformation, driven by shifting audience behaviours, evolving platform dynamics, and the integration of artificial intelligence tools
February gave you enhanced mobile alerts to always be one step ahead and a raft of updates to dashboards to make building them even easier!