A Layered Approach to AI Alignment
Introduction: The Shifting Sands of AI Alignment Artificial intelligence has advanced rapidly in recent years, giving rise to powerful models capable of performing increasingly complex
RESOURCES
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
Introduction: The Shifting Sands of AI Alignment Artificial intelligence has advanced rapidly in recent years, giving rise to powerful models capable of performing increasingly complex
In The Integrator’s Q1 2025 edition, a key takeaway from our Driving Change: Part 1 report is in focus: the relationship between familiarity and trust.
At CARMA, we’re committed to empowering our clients with precise media insights that drive strategic success. Our collaboration with the Saudi Pro League (SPL) exemplifies
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from February 2025 to February 2024. Placing a spotlight on core
Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA. This move
The world of measurement and evaluation in PR and communications is shifting, and ICCO’s latest industry survey sheds light on the trends shaping the future.
LEAP 2025 generated a surge in global media attention, reinforcing Saudi Arabia’s expanding role in the technology sector. Coverage of the event grew by 78%
The media and communications landscape is undergoing a rapid transformation, driven by shifting audience behaviours, evolving platform dynamics, and the integration of artificial intelligence tools
February gave you enhanced mobile alerts to always be one step ahead and a raft of updates to dashboards to make building them even easier!
Saudi Arabia’s banking sector is evolving rapidly, driven by Vision 2030, digital transformation, and sustainability financing. Banks are expanding their offerings while leveraging fintech and
Donald Trump’s return to the White House signals a potential shift toward American isolationism with far-reaching implications for global politics, trade, and security landscapes. CARMA’s
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from January 2025 to January 2024. Placing a spotlight on core
In today’s fast-paced media landscape, staying ahead means understanding not just the headlines but the underlying trends that drive them. CARMA seeks to spotlight the
Saudi Arabia’s stc made headlines with its strategic 9.9 percent stake in Telefónica, triggering intense media discussions across different regions. While MENA coverage framed the
This in-depth report reveals how The White Lotus has evolved beyond a television series into a powerful force driving tourism, brand visibility, and luxury travel