Industry Reports

Microsoft’s G42 Investment

Discover CARMA’s latest report analysing the media coverage of Microsoft’s $1.5 billion strategic investment in G42, the Abu Dhabi-based company that has become a major force in the United Arab Emirates’ effort to be a global leader in artificial intelligence.

Our report showcases how this deal represents more than a collaboration between two AI powerhouses; it serves as evidence of strategic positioning amid escalating geopolitical tensions.

Going beyond mere analysis, our report offers actionable insights curated by our expert consultant, Orla Graham.

This CARMA report:

  • Highlights the disparities in coverage between western and non-western media outlets.
  • Explores how western media focused on the deal’s geopolitical implications and controversies, reflecting the ongoing US-China tech rivalry.
  • Examines how non-Western media presented diverse perspectives, emphasising the benefits of the deal for the UAE’s technology sector and Microsoft’s expansion in the Middle East.
  • Discusses the prevalent theme of data security and privacy.

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