Podcast: Proving That Coverage Equals Capital

CARMA's Richard Bagnall and Hard Numbers' Darryl Sparey discuss our new joint research showing a direct link between PR and start-up funding.

1 -3 minutes

Last week, CARMA’s Co-Managing Partner and CEO Europe & The Americas, Richard Bagnall, was invited to join Maja Pawinska Sims on the PRovoke Podcast along with our friend Darryl Sparey of Hard Numbers.

Listen to the podcast over on provokemedia.com

The forty-minute podcast sees Richard and Darryl, two long-time industry friends, explore the importance of meaningful PR measurement and evaluation, with conversation around CARMA’s work with Hard Numbers to produce ‘Coverage to Capital‘, a report that demonstrates the value of Public Relations. Our analysis, found in the report, shows a clear correlation between media coverage and the highest increases in Series B Funding raised.

Speak with one of our experienced consultants about your media monitoring and communications evaluation today.