LEAP 2025 generated a surge in global media attention, reinforcing Saudi Arabia’s expanding role in the technology sector. Coverage of the event grew by 78% compared to the previous year, with high-profile investments and strategic partnerships driving conversations across digital platforms and top-tier media outlets.
Over 11,000 online media articles and 20,000+ high-engagement social media posts highlighted the event’s influence, while public interest spiked, reflected in a 40% increase in Google searches for ‘Saudi AI’ during LEAP 2025. The data underscores a growing international focus on Saudi Arabia’s innovation ecosystem. Here are three insights from the report:
1. Unprecedented Tech Investments Positioned Saudi Arabia in the Global Spotlight
LEAP 2025 saw $14.9 billion in announced investments, including significant commitments from industry leaders such as Salesforce, Groq, and Equinix. These investments are a strong signal of Saudi Arabia’s position as an emerging tech hub, attracting international attention and reinforcing its Vision 2030 ambitions.
2. Digital Conversations Were Dominated by Influencers and Strategic Messaging
Social media engagement surrounding LEAP 2025 was driven by key voices, with 77% of interactions coming from influencers, verified brands, and major organisations. Official accounts and thought leaders amplified the event’s message, while hashtags like #LEAP25 and #IntoNewWorlds played a crucial role in shaping discussions and expanding reach.
3. AI and Cybersecurity Emerged as the Most Discussed Themes
Artificial intelligence and cybersecurity were at the centre of LEAP 2025’s media coverage, accounting for 33% of total discussions. These themes align with broader global trends, highlighting Saudi Arabia’s commitment to cutting-edge technology and digital security. Major names such as Google, Aramco Digital, and Lenovo featured prominently in coverage, reflecting the Kingdom’s growing influence in these sectors.
The data from LEAP 2025 points to a significant shift in how Saudi Arabia is perceived in the global tech landscape. Increased media engagement, record-breaking investment announcements, and a focus on emerging technologies contributed to a stronger international presence.
Discover the full data and insights behind LEAP 2025’s impressive media impact.
Commentary
LEAP 2025 Media Overview
Analysing the media impact of one of the world’s fastest-growing tech events
LEAP 2025 generated a surge in global media attention, reinforcing Saudi Arabia’s expanding role in the technology sector. Coverage of the event grew by 78% compared to the previous year, with high-profile investments and strategic partnerships driving conversations across digital platforms and top-tier media outlets.
Over 11,000 online media articles and 20,000+ high-engagement social media posts highlighted the event’s influence, while public interest spiked, reflected in a 40% increase in Google searches for ‘Saudi AI’ during LEAP 2025. The data underscores a growing international focus on Saudi Arabia’s innovation ecosystem. Here are three insights from the report:
1. Unprecedented Tech Investments Positioned Saudi Arabia in the Global Spotlight
LEAP 2025 saw $14.9 billion in announced investments, including significant commitments from industry leaders such as Salesforce, Groq, and Equinix. These investments are a strong signal of Saudi Arabia’s position as an emerging tech hub, attracting international attention and reinforcing its Vision 2030 ambitions.
2. Digital Conversations Were Dominated by Influencers and Strategic Messaging
Social media engagement surrounding LEAP 2025 was driven by key voices, with 77% of interactions coming from influencers, verified brands, and major organisations. Official accounts and thought leaders amplified the event’s message, while hashtags like #LEAP25 and #IntoNewWorlds played a crucial role in shaping discussions and expanding reach.
3. AI and Cybersecurity Emerged as the Most Discussed Themes
Artificial intelligence and cybersecurity were at the centre of LEAP 2025’s media coverage, accounting for 33% of total discussions. These themes align with broader global trends, highlighting Saudi Arabia’s commitment to cutting-edge technology and digital security. Major names such as Google, Aramco Digital, and Lenovo featured prominently in coverage, reflecting the Kingdom’s growing influence in these sectors.
The data from LEAP 2025 points to a significant shift in how Saudi Arabia is perceived in the global tech landscape. Increased media engagement, record-breaking investment announcements, and a focus on emerging technologies contributed to a stronger international presence.
Discover the full data and insights behind LEAP 2025’s impressive media impact.
Speak with one of our experienced consultants about your media monitoring and communications evaluation today.