A Complete View Of How Your Brand Appears In AI-Generated Answers
Large language models (LLMs) are quietly becoming a new front door to corporate reputation. For many stakeholders, the first impression of an organisation is increasingly formed not through a search engine, but through an AI-generated answer.
For communications teams, this introduces a new dimension of reputational risk: where competitor comparisons, message gaps, or outdated narratives can surface outside traditional monitoring and reporting.
LLM Analysis by CARMA provides a clear view of how your organisation is represented in these outputs, which sources are shaping them, and what this means for your communications strategy in an AI-mediated information environment.
Audit your brand’s AI presence
See how your organisation appears in AI-generated answers: visibility, tone, framing, and key narratives.
Identify where to focus next
Highlight gaps, outdated narratives, or missing messages, with clear guidance for communications teams.
Guide earned media decisions that shape AI answers
Identify the outlets and sources most frequently cited by LLMs, so teams can prioritise coverage and narratives influencing what AI presents to their audiences.
Different AI tools prioritise different media outlets.
These systems draw heavily on earned media and other authoritative sources, but the mix of sources vary greatly by platform.
This impacts the narrative audiences see.
LLM Analysis by CARMA shows which outlets matter most across AI tools and where visibility gaps exist.
The tone used to describe your organisation can vary across AI platforms.
Some tools surface more positive framing, while others present a more neutral (or occasionally negative) view.
We track tone and framing across AI platforms so communications teams can see where narratives differ and where risk may emerge.
We evaluate how AI tools respond to real questions people ask about organisations, sectors, and issues.
These AI-generated answers are mapped against earned media coverage to identify the narratives being surfaced, the sources driving them, and where context is missing.
This connects AI visibility back to communications performance, highlighting where coverage is shaping perception, where messages are not carrying through, and where reputational risk may emerge.
LLM Analysis by CARMA provides a structured basis for communications teams to act with greater clarity and confidence.
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CARMA is a global PR and communications monitoring and research company.
For the past 40 years, we have been providing media intelligence and market research services to over 3500 brands worldwide.
We help senior PR and communications professionals make smarter decisions by turning data into strategic insights through consulting and technology.
Our experts work with organisations, both small and large, to provide award-winning measurement and communication evaluation in every country and language.
