Stop counting. Start proving.

A hands-on workshop across five cities: Dubai, Abu Dhabi, Riyadh, Doha and Muscat. Clippings tell you what was said. They don’t tell you whether it mattered. This half-day workshop shows comms, PR and marketing teams how to bring market research into their measurement, so that reputation stops being a feeling and becomes a number you can defend in the boardroom.

It is not a lecture. You will work through real scenarios in small teams, with local market data from the country you are sitting in.