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On-demand webinar

On-demand webinar: The Value of Communications in the New COVID-19 Era

As the world contends with the economic impact of COVID-19, PR budgets are under increasing pressure and there's never been a more important time for PR professionals to prove the value of their work.

39 mins

The events of 2020 have reshaped the business landscape. As the world contends with the economic impact of COVID-19, PR budgets are under increasing pressure and there’s never been a more important time for PR professionals to prove the value of their work.

This online conference is being presented by PRCA SEA and CARMA ASIA, in association with AMEC’s Measurement Month events.

Our speakers Richard Bagnall (AMEC Chair and CARMA’s Co-Managing Partner) and Andrew Nicholls (CARMA ASIA’s Managing Director) will explore:

  • Why AVEs are an invalid metric
  • How to set-up a measurement framework for your organisation
  • How to navigate crisis communications effectively
  • The modern-day role of communications – measuring impact beyond column inches 
  • How to get management buy in – proving the strategic value of Public Relations

 

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