Sam Greenslade is Managing Director, Europe & America at CARMA. Based in London, he leads all functions across the region, overseeing strategy, growth, profitability and operational performance while ensuring clients receive exceptional service and measurable value from CARMA’s solutions.
With more than 15 years of experience across media intelligence, insights and market research, Sam has held senior commercial leadership roles at Cision and GWI. Prior to his current position, he led CARMA’s commercial operations across Europe and America, developing integrated research and intelligence programmes for some of the world’s leading brands.
His expertise spans communications measurement, reputation analysis, market research, and business growth, with a strong focus on helping organisations use data and insights to inform decision-making, demonstrate impact, and drive commercial outcomes.