Singapore Reputation Report

What shapes Singapore's reputation and the trust it commands globally?

Speaking at the Milken Institute Asia Summit in October 2026, Foreign Minister Dr Vivian Balakrishnan highlighted the importance of trust in navigating an increasingly uncertain global environment.

CARMA examines the narratives shaping Singapore’s international reputation, drawing on media analysis, public opinion research, global rankings and economic indicators.

Part of CARMA’s Global National Reputation Series, the report provides an external perspective on Singapore’s reputation during the first half of 2026.

What drives Singapore's reputation in international news?

Economy & Business (37%) and Diplomacy & Governance (33%) were the leading drivers of Singapore’s media coverage, highlighting the importance of economic performance and international relations in shaping its global profile.

How positively does the world view Singapore?

68% of international survey respondents held a positive perception of Singapore, suggesting that the country’s reputation extends beyond its standing as a business and financial hub.

Which global developments are shaping Singapore's reputation?

The Middle East conflict and Singapore’s AI ambitions were among the stories that gained the widest international attention, shaping narratives around the country’s economic resilience, regional leadership and technological capabilities.

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About CARMA

CARMA is a global PR and communications monitoring and research company.

For the past 40 years, we have been providing media intelligence and market research services to over 3500 brands worldwide.

We help senior PR and communications professionals make smarter decisions by turning data into strategic insights through consulting and technology.

Our experts work with organisations, both small and large, to provide award-winning measurement and communication evaluation in every country and language.