Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade, ...
Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which ...
PR measurement has come a long way from counting clips. With sophisticated software, better data collection processes, algorithms that can make quick work of mountains ...
Usually, when agencies think about media monitoring and measurement, they consider it in terms of how they can improve results and reporting for their clients. ...
The proliferation of social media platforms and the fracturing of the traditional media landscape make it necessary for PR and communications professionals to monitor a ...
Social media has dramatically changed the way we communicate. Opinions, reactions, and commentary now have the capacity to rocket around the world almost instantly. The ...
There are a lot of common misconceptions about media monitoring metrics, from the “more is better” thinking that surrounds volume metrics, to an over-reliance on ...
