The Cannes Lions International Festival of Creativity celebrates greatness in a variety of categories, including film, advertising and, yes, PR. But according to our analysis, ...
PR measurement work seems to follow this popular business advice: Pick two from the following list of three attributes—inexpensive, fast, and good. If it’s good ...
As PR practitioners, a lot of us have dreamt of working with prestigious institutions and representing high-profile organisations in the public eye. We imagine glamourous ...
CARMA joined forces with the Institute of Public Relations Singapore (IPRS) to organise a panel session focused on PR measurement. The panel included perspectives from ...
Managing crisis communications is an enduring part of public relations work. As long as there are humans who make mistakes, there will be crises—and the ...
The recent closure of BuzzFeed’s award-winning news division and Vice News’ bankruptcy once again surfaces an ongoing concern for public relations practitioners—which is, how do ...
“It doesn’t matter how much we summarize, at some point, effort is required. More summaries won’t automatically lead to more understanding.” Wise words as ever ...
