PR measurement can feel like a thankless task—all of that sifting through content and analysis—but it is vitally important to assessing the effectiveness of PR ...
When you sit down and log on to your media monitoring platform, you usually know what to expect. Up-to-the minute results based on your keywords—which ...
When looking for a media monitoring service, most PR practitioners are correctly focussed on the functionality of the tool itself. But before you sign up ...
Your account team is an important part of your monitoring programme Media monitoring and analysis is the foundation of a solid public relations and communications ...
How you use monitoring – understanding platform features that provide service When looking for a media monitoring platform, features are frequently top of mind. To ...
Building a PR campaign that truly appeals to all of a brand’s potential audiences takes time and effort. That’s because plan development is a process ...
The field of Public Relations and Communications typically does not require any formal training or certification. There is no need to complete continuing education courses, ...
