Tag: PR Measurement & Evaluation

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Does the decline in traditional media increase the use of Influencer Marketing?

Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which ...
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Assessing the Long-Term Impact of PR Work

One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very ...
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Storytelling in PR Measurement: How to craft compelling narratives with data

PR measurement has come a long way from counting clips. With sophisticated software, better data collection processes, algorithms that can make quick work of mountains ...
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How Agencies can use Media Intelligence to drive their own Content Marketing

Usually, when agencies think about media monitoring and measurement, they consider it in terms of how they can improve results and reporting for their clients. ...
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What matters in PR? With Paul Hender, CARMA (Part 2 of 2)

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with our own Paul Hender, Group Chief Operating Officer, CARMA. ...
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Setting up for Success in the New Year

A new calendar year is the perfect time to take stock of your media monitoring and analysis work. Whether you are creating new goals, tackling ...
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PR Measurement in a Multichannel World – Finding Sense in the Noise

The proliferation of social media platforms and the fracturing of the traditional media landscape make it necessary for PR and communications professionals to monitor a ...
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Social Media Crisis Management

Social media has dramatically changed the way we communicate. Opinions, reactions, and commentary now have the capacity to rocket around the world almost instantly. The ...
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Media Metrics: Debunking Misconceptions About PR Analytics

There are a lot of common misconceptions about media monitoring metrics, from the “more is better” thinking that surrounds volume metrics, to an over-reliance on ...
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