Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
The Cannes Lions International Festival of Creativity celebrates greatness in a variety of categories, including film, advertising and, yes, PR. But according to our analysis,
As PR practitioners, a lot of us have dreamt of working with prestigious institutions and representing high-profile organisations in the public eye. We imagine glamourous
“It doesn’t matter how much we summarize, at some point, effort is required. More summaries won’t automatically lead to more understanding.” Wise words as ever
One of the most frequent, and complex, questions we get is ‘how do I prove that my comms activities, and not marketing or advertising, lead to XYZ
When was the last time you experienced affiliative social engagement? This is a phrase that psychologists use to describe the simple act of ‘being there
In the last couple of days, the front pages have lit up with news about Prince Harry’s appointment as Chief Impact Officer at BetterUp, a
If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made
Last week I wrote about what a turbulent year 2020 had been. I discussed how all this tumult shone a light on why being prepared
When we celebrated the New Year, I don’t think any of us were prepared for what 2020 had in store. It’s fair to say that
Sarah Waddington, PR consultant and past President of the CIPR, has just announced the publication of Future PRoof’s fifth edition. A labour of love and tears, she pays homage to NHS communicators and shares their incredible and unforgettable testimony telling the greatest communications outcome of all: saving lives.
The go-to guide on what to watch out for and consider to ensure you’re making a smart and informed change for your regions and business.
