Questions to ask a Media Monitoring Service – Part 3
When looking for a media monitoring service, most PR practitioners are correctly focussed on the functionality of the tool itself. But before you sign up
October 11, 2024
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
When looking for a media monitoring service, most PR practitioners are correctly focussed on the functionality of the tool itself. But before you sign up
Your account team is an important part of your monitoring programme Media monitoring and analysis is the foundation of a solid public relations and communications
How you use monitoring – understanding platform features that provide service When looking for a media monitoring platform, features are frequently top of mind. To
Media monitoring serves many functions, from providing basic information about how issues of interest to your company or client are being covered, to how carefully
Corporate boycotts are now a fact of life for many companies. In a highly charged and politically divided environment, taking a perceived stand on an
Using media monitoring to track your company’s mentions is just scratching the surface of how tools can be used to augment your PR efforts. Your
For many firms, the primary use of media monitoring is to track their own company mentions and coverage. Public relations and communications work depends on
Monitoring traditional media for mentions and issues of interest to an organization is a PR practice that has been around for a long time. Talk
The speed and extent to which artificial intelligence (AI) is edging into our daily lives is remarkable. In just a few years, we’ve gone from
The recent closure of BuzzFeed’s award-winning news division and Vice News’ bankruptcy once again surfaces an ongoing concern for public relations practitioners—which is, how do
If you have been working in PR and communications anytime within the last decade or so, you’ve likely run across PR measurement discussions, either in
One of the most powerful developments of the Internet era has been the capability for just about anyone to become a publisher or broadcaster. While
Whether you are a seasoned communications professional or you were just handed an assignment to start monitoring media coverage for the first time, it’s important
The COVID-19 pandemic and the resulting economic uncertainty has meant that PR agencies are under more pressure than ever to defend their budgets. And, while
Your organisation has tasked you with setting up a media monitoring service on top of your already busy role. It’s important to the business, and