Why Purpose and PR Measurement Must Work Hand-in-Hand
For we communicators, the concept of ‘purpose’ has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly
July 1, 2021
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
For we communicators, the concept of ‘purpose’ has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly
It seems like there’s a framework for everything these days, and PR measurement is certainly no stranger to a framework. But despite this (or, perhaps,
It’s no secret that evidencing PR outcomes to drive business objectives is vital. In an increasingly uncertain economic climate, comms professionals from all industries are
At a Clubhouse event held with the PRCA yesterday, BBC News and PR and comms professionals discussed the new approaches needed to succeed in a
You already know about the importance of SMART objectives for your PR programs: Specific, Measurable, Attainable, Relevant, and Timely (we’ll discuss each of them below).
If you’re new to PR measurement and evaluation, or just need a refresher, here’s a handy guide to the ABCs of media intelligence, including a
Last week we spoke to Richard Bagnall, CEO of CARMA and Francis Ingham, Director General of the PRCA, about a pervasive skills gap within the
As with so many industries, PR has a skills problem. Industry leaders tell us time and again that this fast-paced sector attracts great talent at
For most PR leaders, December and January presents an opportunity to look back and to plan ahead. End of year evaluation meetings or planning sessions
How do we know we are measuring what matters? That was the topic for discussion at our recent webinar on Measuring What Matters Helps You Tell The Right Story. Read on to explore the key learnings from the session.
Richard Bagnall, Chair of AMEC and Co-Managing Partner of CARMA invites you to join us from around the world this November as CARMA shares its expertise for AMEC Measurement Month, an opportunity for communications and public relations professionals to share best practice, knowledge, and explore emerging trends.
Media monitoring has become a ‘must have’ for PR pros, but does DIY measurement work for every organization? From the frequency of reporting to the volume of articles, your requirements will shape what is the best solution for you.
If it isn’t a lack of time that’s stopping you from kickstarting your measurement program, it’s probably a lack of budget. But a smaller budget doesn’t mean measurement is out of the question. We look at five ways to measure what matters, even on a shoestring budget.
The C-Suite is often time-constrained, results-driven, and reliant on quality insights. So, how can PR report to management in the most effective way? We explain four simple steps to getting it right.
With the third edition of the Barcelona Principles launched earlier this month during the AMEC Summit, we take a look at their evolution since their launch a decade ago and what this means for PR pros today.