Category: PR Measurement & Evaluation

Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this

Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade,

Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which

One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very

The proliferation of social media platforms and the fracturing of the traditional media landscape make it necessary for PR and communications professionals to monitor a

Quantitative metrics tend to get the attention whenever data is the topic of discussion—after all when people talk about measurement, they tend to mean numbers

Sector-based monitoring is a good idea for any company looking to build their brand, but it can sometimes be hard to determine where to start.

Communicators depend on their media lists, but given the constant changes in newsrooms, most lists are outdated almost as soon as they are generated. On

Reputation management is sometimes relegated to a single dimension of sentiment measurement, which is certainly relevant—it’s just not very nuanced. Measuring for reputation can have

After a multiyear hiatus due to the covid-19 pandemic, trade shows are back. A standard meet and greet forum alongside a showcase of the newest

The new year is a great time to take stock of your measurement programs: looking at what has worked in the past, and what might

For public relations and communications professionals, observing Measurement Month is an annual recognition of the importance of using data to support the work we do.