
Competitor benchmarking – what is it and why do it?
Keeping tabs on competitors is one of those jobs you know is important but gets pushed to the bottom of the to do list, until
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Keeping tabs on competitors is one of those jobs you know is important but gets pushed to the bottom of the to do list, until

It wasn’t that long ago when the use of artificial intelligence (AI) was considered novel, but we’re in a time where it is being applied

Each year, AMEC celebrates best practice in measurement and gathers leaders from all over the globe to share expertise and explore emerging trends. Offering nine of its own webinars this year, and with Richard Bagnall, our Co-Managing Partner and AMEC chair, regularly appearing throughout the month, CARMA played a large part in the celebrations for AMEC Measurement Month 2020.

Everybody makes mistakes. That’s to be expected. But that’s why we communications professionals measure, right? It’s about having the insights and ability to course-correct potential

This afternoon the UK Government’s GCS Communications Plan for 2021 / 2022 was launched from the Cabinet Office. As a member of the GCS Strategy