Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
One of the more time-consuming challenges for communications practitioners to tackle is measuring PR effectiveness across varying channels. Integrating online and offline data is both
The PR industry has a fairly long history of dependence on vanity metrics—in part, because they are simple to calculate and easy to understand. Even
It is stressful to manage a PR crisis, for a variety of reasons. The volume, the negativity, the damage to brand reputation, and the general
PR measurement can feel like a thankless task—all of that sifting through content and analysis—but it is vitally important to assessing the effectiveness of PR
It is November, and another Measurement Month is here. Taking one month out of the year to step back and examine what measurement of PR
When you sit down and log on to your media monitoring platform, you usually know what to expect. Up-to-the minute results based on your keywords—which
Although it’s an oversimplification of the job of public relations to say that it’s just about getting media coverage, that is a core function of
Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this
Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade,
Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which
One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very
The proliferation of social media platforms and the fracturing of the traditional media landscape make it necessary for PR and communications professionals to monitor a
Quantitative metrics tend to get the attention whenever data is the topic of discussion—after all when people talk about measurement, they tend to mean numbers
Sector-based monitoring is a good idea for any company looking to build their brand, but it can sometimes be hard to determine where to start.
CARMA joined forces with the Institute of Public Relations Singapore (IPRS) to organise a panel session focused on PR measurement. The panel included perspectives from
