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Oman In Focus: Brand Impact & PR Measurement Meet Up

CARMA, in partnership with Riwaia, hosted the Brand Impact & PR Measurement Meetup in Muscat on September 12th. Moderated by Kamran Malik (Head of

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Join the Team

About Discover your next career move with CARMA. Combining industry-leading expertise and first-class client service with powerful technology, CARMA provides meaningful communications insights. We

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CARMA shortlisted for all categories entered at AMEC Global Communication Effectiveness Awards

The International Association for the Measurement and Evaluation of Communications released the shortlist for its prestigious annual awards this week. CARMA has been shortlisted

TMS Article

Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that

TMS Article

4 predictions that will steer PR measurement and evaluation in 2022

Reputation, ESG, purpose, and employee engagement were at the core of conversations in the PR and communications world in 2021. As we look toward

TMS Article

Measuring What Matters Helps You Tell The Right Story

How do we know we are measuring what matters? That was the topic for discussion at our recent webinar on Measuring What Matters Helps

TMS Article

The time is now for the PR industry to prove its effectiveness

The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its

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ESG Weeklypedia

Resources A collab of Garoupa INC and CARMA highlighting all relevant ESG content This Weekly Digest aims to highlight the most important news regarding

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CARMA’s PRTech takeaways from ICCO’s Global Summit

ICCO’s Global Summit this year, against the beautiful backdrop of London’s Tower Bridge, challenged us to think about embracing the future. Communicators connected from over thirty countries, discussing new, emerging and unresolved

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AMEC Global Summit 2021 Takeaways

Resources This year’s AMEC Summit was a two-day professional development program that was held virtually. It pulled together an exciting mix of measurement users

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Dear CARMA: This year, I would like a KitchenAid and to secure the PR budget I deserve

In some parts of the world, ‘tis the season of mulled wine, cosying up in pubs with fires, frantically shopping for last-minute presents… and

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CARMA appoints Amjad Fakhouri as Commercial Director in Saudi Arabia

CARMA has appointed Amjad Fakhouri as the Commercial Director of KSA as it looks to expand its presence in the Kingdom. In his new

TMS Article

3 Key Takeaways from the PRovoke APAC Summit 2021

The annual PRovoke APAC Summit returned this year in a hybrid format, with the theme of ‘Reset’, discussing the fundamental changes happening across society,

TMS Article

Comparing Traditional versus Social Media Monitoring

Monitoring traditional media for mentions and issues of interest to an organization is a PR practice that has been around for a long time.

TMS Article

No time to measure? Think again!

“I just don’t have the time”. It’s the age old excuse, isn’t it? But it doesn’t have to be that way. Meaningful measurement doesn’t

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Oman In Focus: Brand Impact & PR Measurement Meet Up

Join the Team

CARMA shortlisted for all categories entered at AMEC Global Communication Effectiveness Awards

Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

4 predictions that will steer PR measurement and evaluation in 2022

Measuring What Matters Helps You Tell The Right Story

The time is now for the PR industry to prove its effectiveness

ESG Weeklypedia

CARMA’s PRTech takeaways from ICCO’s Global Summit

AMEC Global Summit 2021 Takeaways

Dear CARMA: This year, I would like a KitchenAid and to secure the PR budget I deserve

CARMA appoints Amjad Fakhouri as Commercial Director in Saudi Arabia

3 Key Takeaways from the PRovoke APAC Summit 2021

Comparing Traditional versus Social Media Monitoring

No time to measure? Think again!

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